Meet Blue: Benefits of Generic Drugs

  • Award of Distinction, 2018 Communicator Awards

    Best Health Care Online Video, 2018 Internet Advertising Competition Awards

    Gold Award, 2018 AVA Digital Awards, Category: Video Production/Commercials/PSA

    Arcturus Award, 2017 Vega Digital Awards, Category: Online Medical

  • U.S. Food and Drug Administration: Center for Drug Evaluation and Research

  • FDA wanted a video that educates the benefits of replacing name brand medication for for generic ones. They wanted characters to be inclusive relatable, and make the topic of generic drugs interesting.

  • Character direction—created amorphous hand-drawn characters to uphold racial inclusion and gender neutrality

    Designed storyboard and revised content based on client’s feedback

    Prepped files for animation and worked closely with animator on video direction

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