Meet Blue: Benefits of Generic Drugs
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Award of Distinction, 2018 Communicator Awards
Best Health Care Online Video, 2018 Internet Advertising Competition Awards
Gold Award, 2018 AVA Digital Awards, Category: Video Production/Commercials/PSA
Arcturus Award, 2017 Vega Digital Awards, Category: Online Medical
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U.S. Food and Drug Administration: Center for Drug Evaluation and Research
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FDA wanted a video that educates the benefits of replacing name brand medication for for generic ones. They wanted characters to be inclusive relatable, and make the topic of generic drugs interesting.
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Character direction—created amorphous hand-drawn characters to uphold racial inclusion and gender neutrality
Designed storyboard and revised content based on client’s feedback
Prepped files for animation and worked closely with animator on video direction